054 Too Many Leads with Tarasa Hurley

Jan 28, 2025

Tarasa Hurley, a dynamic real estate agent and co-owner of Riverpoint Realty, shares her transformative journey in building a successful real estate team. She discusses overcoming challenges from her early career and the importance of harnessing technology for lead management. Listeners will learn about her strategic hiring practices, the vital role of teamwork, and the advantages of operating an independent brokerage. Tarasa also provides insights into recruiting the right agents and preparing for future growth—all while navigating the ever-changing landscape of real estate.

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INSIGHT

Coachability Drives Team Success

Coachability is the most important trait for a high-performing real estate team.
Being adaptable and open to feedback allows quick pivoting in a fast-changing industry.

ANECDOTE

Selling 35 Homes First Year

Tarasa sold 35 homes in her first real estate year, far exceeding her initial goal of 6.
She realized real estate was a full-time career, not a part-time job.

ANECDOTE

First Hire: Transaction Coordinator

Tarasa's first hire was a transactional coordinator with a legal background.
This hire freed her to focus on selling more homes by handling paperwork and compliance.

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Over the past few years, Tarasa Hurley has become licensed, a real estate agent, a team leader, and a co-owner of an independent brokerage. One key to this progress is a problem many people would love to have: too many leads!

Hear the story of tearing down the team’s first iteration and rebuilding. Learn how speed, flexibility, and control over online leads and tech stack drove the move into an independent brokerage. Get tips for recruiting agents and creating closings from the same sales methodology.

In this conversation, which was recorded in person at Unlock at The Cosmopolitan of Las Vegas, you’ll get lessons from her experience step by step.

Listen to this conversation with Tarasa for insights into:

- The most important quality of an entrepreneur

- 5x overperformance on her first-year goal as an agent
- Her first 5 hires as she started building the team - and the vital role her husband plays

- 3 key pieces of her tech stack

- Why building or buying into an independent brokerage was the next right step - and how she pursued it

- How her team fits into the brokerage model

- How and why she dismantled the entire team and started again

- Her primary value proposition as she fires up recruiting and onboarding for the brokerage

- The role of the Follow Up Boss Success Community Mod Squad in her learning and growth

- Why deep discovery is critical to feature-benefit selling

- How she’s setting up for scale in 2025

- Which agents are right for the brokerage and which agents are right for the leads team

At the end, learn about a powerful partnership, a tiny car, and a crafting room.

Tarasa Hurley:

- https://tarasa.com

- https://www.instagram.com/tarasah/

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Mentioned in this episode: