Money Lab

What Would Happen If I Focused Long-Form YouTube Videos Only?

Nov 3, 2025
The discussion kicks off with an intriguing thought experiment on focusing solely on long-form YouTube videos. There’s a deep dive into the hustle culture and how it contrasts with a strategy of slow productivity. Matt questions if high content volume genuinely drives growth, sharing his findings from a personal experiment. He explores the benefits of mastering a single format versus generic output and highlights standout videos that gained momentum. Finally, he proposes producing fewer, high-quality videos to enhance engagement and word-of-mouth growth.
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INSIGHT

Quality Over Mere Volume

  • Matt Giovanisci realized volume alone didn't produce noticeably better growth despite high output this year.
  • He suggests quality may matter more than sheer volume for meaningful audience growth.
INSIGHT

When Volume Beats Skill

  • Volume helps beginners improve by sheer practice and negates luck through repetition.
  • Matt acknowledges volume works when baseline skill is low but isn't the only path to growth.
ANECDOTE

Slideshow Video That Beat Expectations

  • Matt created a slideshow-style Swim University video that took weeks to prep but only 30 minutes to film and edit.
  • That video performed incredibly well and changed his view on pre-production and format.
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