Real Estate Insiders Unfiltered The Biggest Opportunity You’re Ignoring: Your Database
Jun 5, 2025
Luke Acree, President of Reminder Media and a relationship marketing expert, dives into the treasure trove that is your database. He reveals how cultivating genuine connections can transform mere acquaintances into loyal clients. Luke discusses practical outreach strategies, like consistent client communication and leveraging touchpoints, emphasizing the power of print marketing. He also tackles common misconceptions in real estate and the importance of accountability in overcoming rejection. Tune in to discover how to unlock the potential of your network!
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Talk to Your Database Often
- Contact your database regularly with personal interactions like calls or coffee meetings to build real relationships.
- Multi-channel touches amplify your marketing and make your communications stand out to clients.
Using Print and Digital Together
- Luke Acree's team sends a custom magazine six times a year plus biweekly local event emails and monthly newsletters.
- These multi-channel, relationship-focused print and digital touches help maintain strong client connections.
Frequency Illusion in Marketing
- You can't over-communicate if your messages are varied and meaningful across channels.
- Use omni-channel marketing to create frequency illusion and stay top of mind with clients.