The Biggest Opportunity You’re Ignoring: Your Database
Real Estate Insiders Unfiltered
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Building Connections: Touchpoints in Real Estate
This chapter explores the significance of frequent communication with clients in the real estate sector, advocating for a strategy of 275 touchpoints annually to nurture relationships. It highlights the effectiveness of print marketing compared to digital methods, emphasizing the emotional connections generated through tangible materials. The discussion also addresses the psychological challenges agents face with rejection and the importance of accountability, resilience, and practical strategies to build authentic relationships.
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