The ADHD Skills Lab The ADHD Entrepreneur’s Guide to Profit (Without the Spreadsheet Spiral)
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Jul 14, 2025 
In this discussion with Marcel Petitpas, CEO of Parakeeto, listeners learn how ADHD entrepreneurs can avoid burnout through smart pricing. Marcel breaks down the ADHD-friendly method to price services sustainably and the three critical numbers to track for agency success. He shares strategies to future-proof pricing and emphasizes the importance of clarity in financial management. With insights on overcoming math trauma and the value of generosity in business, this conversation is a must-listen for creative agency owners.
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Marcel's Early Agency Experience
- Marcel's first business was a 3D real estate tour agency with low profit despite long hours.
- This experience sparked his passion to understand and improve profitability in service businesses.
Insight Is Expectations vs Reality
- Insight comes from contrasting expectations with reality to make better decisions.
- Many business owners measure data but lack reference points to act on it effectively.
Profit Margin Targets for Service Businesses
- Service businesses need enough profit and cash flow from the start to support growth.
- Profit margin targets of 25% or more ensure sustainability and healthy business operations.