Marcel Petitpas

Marcel Petitpas, CEO and co-founder of Parakeeto, shares his expertise on boosting agency profitability. He discusses the interconnectedness of agency operations and reveals the cycle of insolvency that many agencies face. Key metrics like delivery margin and average cost per hour are spotlighted as essential for financial success. Strategies for optimizing pricing and maximizing operational efficiency are also covered, providing valuable insights for agency owners looking to thrive in 2025.

Marcel Petitpas, an agency profitability expert, shares his journey from struggling margins to mastering financial success in digital marketing. He discusses the vital role of unit economics and proactive financial planning for agency owners. Key metrics like average billable rates and utilization rates are explored to enhance profitability. Marcel emphasizes the importance of effective pricing strategies and understanding the complete cost structure. Additionally, he provides insights and resources to improve financial health across various agency sizes.

In this discussion, Marcel Petitpas, co-founder and CEO of Parakeeto, shares his journey from Apple store employee to SaaS entrepreneur and strategic coach. He emphasizes critical insights on transitioning from service to SaaS by addressing real customer problems and optimizing operations. Marcel also delves into the profitability challenges many agencies face, the importance of solid business models, and how strategic content marketing can boost authority and lead generation. His expertise provides a roadmap for service businesses aiming for success.