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The Data Cloud Podcast

Transforming B2B Strategies with AI and Data with Philip Zelitchenko, VP of Data and Analytics at ZoomInfo

May 28, 2024
Philip Zelitchenko from ZoomInfo discusses the importance of data in B2B strategies, the role of Snowflake in their data platform, building customer profiles, and the future of AI-driven decision-making. Topics include AI impact on society, customer feedback analysis, CoPilot integration, and leveraging data for business efficiency.
41:59

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Quick takeaways

  • Utilizing real-time data, ZoomInfo optimizes sales and marketing by automating data collection and creating customer profiles.
  • As a data broker, ZoomInfo complies with data regulations to provide high-quality data for improved decision-making.

Deep dives

Philip Zelichenko on ZoomInfo Platform's Business Value

ZoomInfo's Vice President of Data and Analytics, Philip Zelichenko, explains how their platform uses real-time data to assist businesses in optimizing sales and marketing efforts. By automating data collection and providing comprehensive customer profiles, ZoomInfo enables businesses to engage effectively and close deals efficiently.

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