Transforming B2B Strategies with AI and Data with Philip Zelitchenko, VP of Data and Analytics at ZoomInfo
May 28, 2024
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Philip Zelitchenko from ZoomInfo discusses the importance of data in B2B strategies, the role of Snowflake in their data platform, building customer profiles, and the future of AI-driven decision-making. Topics include AI impact on society, customer feedback analysis, CoPilot integration, and leveraging data for business efficiency.
Utilizing real-time data, ZoomInfo optimizes sales and marketing by automating data collection and creating customer profiles.
As a data broker, ZoomInfo complies with data regulations to provide high-quality data for improved decision-making.
Deep dives
Philip Zelichenko on ZoomInfo Platform's Business Value
ZoomInfo's Vice President of Data and Analytics, Philip Zelichenko, explains how their platform uses real-time data to assist businesses in optimizing sales and marketing efforts. By automating data collection and providing comprehensive customer profiles, ZoomInfo enables businesses to engage effectively and close deals efficiently.
Understanding the Role of Data Brokers in the Market
Philip Zelichenko clarifies the term 'data broker,' describing companies that gather third-party data for diverse use cases. ZoomInfo, as a data broker, specializes in collecting data to enhance business sales and marketing strategies, complying with data regulations like CCPA and GDPR to provide high-quality data for improved decision-making.
Creating Ideal Customer Profiles with ZoomInfo's Data
ZoomInfo's approach involves clustering companies and individuals into personas or market segments for targeted outreach. By utilizing robust data on companies and individuals, ZoomInfo creates Ideal Customer Profiles that empower businesses to tailor their sales and marketing strategies effectively, enhancing customer conversion and retention.
Innovative Data Utilization with CoPilot and AI Integration
Philip Zelichenko highlights the incorporation of AI in ZoomInfo's CoPilot product, enhancing productivity for sales and marketing teams. CoPilot leverages AI components to analyze data, provide recommendations, and streamline interactions with customers, empowering users to focus on core tasks while automating routine activities for improved efficiency.
In this episode, Philip Zelitchenko gives a deep dive into ZoomInfo: its journey, collaborations, and role as a data broker. He also explains how Snowflake is an integral component of ZoomInfo’s data platform and the critical role of data in today's business environment, the importance of building customer profiles, and the future of AI and data-driven decision-making.
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Snowflake Data Cloud Summit
When: June 3-6, 2024
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