Transforming B2B Strategies with AI and Data with Philip Zelitchenko, VP of Data and Analytics at ZoomInfo
The Data Cloud Podcast
Utilizing Data and AI in Sales and Marketing Strategies with ZoomInfo CoPilot
This chapter delves into how companies leverage customer interactions to gather data for marketing purposes, with a focus on ZoomInfo's innovative CoPilot tool. It explains how data brokers like ZoomInfo collect and utilize third-party data to assist companies in refining their marketing and sales strategies while adhering to data regulations. The chapter highlights how CoPilot integrates AI to automate tasks, provide recommendations, and enhance customer interactions to drive business growth.
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