Beyond Influence Episode 42: Coco Mocoe - Cracking the Code of Influence
May 21, 2025
Coco Mocoe, a content creator and marketing strategist with over 1.1 million TikTok followers, shares her journey from working at Famous Names to becoming a thought leader in the creator economy. She discusses how to capture brand attention and the realities of creator compensation. Coco emphasizes the need for authenticity and community engagement while exploring the dynamics of brand partnerships. She also reflects on seizing career opportunities and the shift towards meaningful engagement over mere complaints in today’s social media landscape.
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Coco's Career Serendipity
- Coco Mocoe started her career at Famous Birthdays after studying marketing, unknowingly entering entertainment marketing through serendipity.
- She later worked at BuzzFeed managing TikTok content before creating her own viral trend prediction videos, leading her to full-time content creation.
Rise of Avatar Celebrities
- Gen Alpha is emerging as a key trend with interest in avatar and virtual celebrities like Roblox characters.
- The future wave of celebrities may be avatars not identifiable by their real appearance.
Decentralization of Creator Fame
- LA's influence as the central hub for creators is declining post-COVID; fame can come from anywhere.
- Digital platforms enable anyone, regardless of location, to achieve fame and influence now.
