Episode 42: Coco Mocoe - Cracking the Code of Influence
May 21, 2025
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Coco Mocoe, a content creator and marketing strategist with over 1.1 million TikTok followers, shares her journey from working at Famous Names to becoming a thought leader in the creator economy. She discusses how to capture brand attention and the realities of creator compensation. Coco emphasizes the need for authenticity and community engagement while exploring the dynamics of brand partnerships. She also reflects on seizing career opportunities and the shift towards meaningful engagement over mere complaints in today’s social media landscape.
Coco Mocoe's journey highlights the importance of seizing career opportunities and embracing unpredictability in the content creation landscape.
The rise of Gen Alpha emphasizes a shifting dynamic in celebrity culture, with avatar-based engagement becoming increasingly relevant in marketing strategies.
Coco underscores the democratization of content creation, proving that success no longer requires residing in Los Angeles, thanks to digital platforms.
Deep dives
Coco Moco's Journey into Influence
Coco Moco began her journey in marketing while studying at San Diego State and eventually secured a role at Famous Birthdays, where she gained experience with emerging platforms like TikTok. Her career took off after producing viral videos and establishing a presence on TikTok by sharing trend predictions. Despite initially hesitating to put herself on camera, her authentic marketing insights resonated with audiences, leading to her success as a content creator. Coco's path highlights the significance of seizing opportunities and embracing unexpected turns in one's career.
Trends and Generational Insights
Coco emphasizes the impact of Gen Alpha, the generation born just after Gen Z, who are increasingly drawn to avatar-based celebrities in gaming platforms like Roblox. This shift highlights a broader trend where traditional forms of celebrity are being replaced by digital representations, reflecting changing dynamics in audience engagement. As Gen Alpha develops their identities through avatars, the landscape of social media and celebrity culture continues to evolve. Understanding these generational shifts enables marketers and creators to adapt their strategies effectively.
The Evolution of LA as a Creative Hub
Coco shares her perspective on the changing landscape of Los Angeles, noting that the city no longer holds exclusive access to success in content creation. Many influencers can now achieve fame from anywhere, challenging the notion that one must live in LA to thrive in the industry. This democratization of content creation reflects the power of digital platforms, allowing diverse voices to emerge from various locations. Coco's insights underscore the importance of adaptability in the ever-evolving realm of social media.
Engagement through TikTok
Coco expresses her passion for TikTok, highlighting its unique ability to foster real-time engagement with audiences through threaded comments and user interactions. She utilizes TikTok as a litmus test for gauging audience interest in potential podcast topics, allowing her to tailor content that resonates. This platform's conversational nature differs significantly from traditional social media, providing creators with valuable feedback on content reception. Coco's strategy exemplifies how leveraging platform-specific features can enhance creator-audience relationships.
The Impact of Social Media Advocacy
During the LA fires, Coco mobilized her platform to support those affected, demonstrating the potential of social media for positive impact and community support. She organized fundraising efforts and volunteered, successfully raising substantial funds for families in need. Coco's experience illustrates the power of using online influence for advocacy and the importance of being present during crises in one’s community. Her actions serve as a reminder that social media can be a force for good when used thoughtfully.
Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she’s built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike.
In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a brand’s attention, and what it means to become a thought leader in a saturated space. Plus, she breaks down creator compensation myths (and shares exactly how she spent her first influencer check).
Follow Coco on Instagram and TikTok @cocomocoe
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