Navigating Brand Partnerships in the Creator Economy

Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she’s built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike.

In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a brand’s attention, and what it means to become a thought leader in a saturated space. Plus, she breaks down creator compensation myths (and shares exactly how she spent her first influencer check).

Follow Coco on Instagram and TikTok @cocomocoe