
Switched on Pop
The mid-career crises of Travis Scott and Post Malone
Aug 15, 2023
In this episode, Travis Scott and Post Malone, two of hip-hop's biggest superstars, and their mid-career crises are analyzed. The hosts discuss their transition into new genres and the sonic changes in their music. The podcast also explores the marketing strategies employed by these artists and questions the relevance of acoustic guitars in pop music.
36:11
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Quick takeaways
- Travis Scott's album Utopia showcases his experimentation and adaptation to establish a new sonic identity, reflecting the broader changes happening in hip-hop.
- Post Malone's album Austin marks a significant pivot in sound and aesthetic, reflecting a more mature and introspective side of his artistry.
Deep dives
Travis Scott's Utopia: A Transition Record
Travis Scott's latest album, Utopia, reflects a transitional moment in his career. Known for his trapped sound, Scott ventures into genres like house and electro-clash on tracks like 'Modern Jam.' This shift in sound aligns with the current state of hip-hop, which is in a period of transition. Utopia showcases Travis Scott's experimentation and adaptation to establish a new sonic identity, while also representing the broader changes happening in the genre.
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