The mid-career crises of Travis Scott and Post Malone
Aug 15, 2023
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In this episode, Travis Scott and Post Malone, two of hip-hop's biggest superstars, and their mid-career crises are analyzed. The hosts discuss their transition into new genres and the sonic changes in their music. The podcast also explores the marketing strategies employed by these artists and questions the relevance of acoustic guitars in pop music.
Travis Scott's album Utopia showcases his experimentation and adaptation to establish a new sonic identity, reflecting the broader changes happening in hip-hop.
Post Malone's album Austin marks a significant pivot in sound and aesthetic, reflecting a more mature and introspective side of his artistry.
Deep dives
Travis Scott's Utopia: A Transition Record
Travis Scott's latest album, Utopia, reflects a transitional moment in his career. Known for his trapped sound, Scott ventures into genres like house and electro-clash on tracks like 'Modern Jam.' This shift in sound aligns with the current state of hip-hop, which is in a period of transition. Utopia showcases Travis Scott's experimentation and adaptation to establish a new sonic identity, while also representing the broader changes happening in the genre.
Post Malone's Austin: A Sonic Shift
Post Malone's album, Austin, marks a significant pivot in sound and aesthetic. Diverging from his hip-hop and trap roots, Malone embraces acoustic and rock-influenced sensibilities. This shift reflects a more mature and introspective side of Post Malone's artistry. By going back to his roots and centering himself both sonically and lyrically, Austin represents an album where the artist seeks something real and authentic, reflecting a mid-career transitional period.
Transitional Mid-Career Moments in Music
Both Travis Scott and Post Malone's albums exemplify the common theme of artists going through mid-career transitions. This phenomenon is not new in the music industry, as other artists like Madonna and Kendrick Lamar have successfully navigated similar shifts. Transitional moments often involve experimenting with new genres and finding new grooves to establish a new identity and stay relevant. These albums reflect both the individual artists' journeys and the broader state of hip-hop in its 50th year.
Right now, the two biggest records in the country come to us from two of hip-hop’s biggest superstars: Travis Scott and Post Malone. Both artists have been releasing mainstream records for nearly a decade; their records UTOPIA and AUSTIN, respectfully, sit at number one and two on the Billboard 200. But going further than the numbers, these albums signify a shift in these artists’ sounds, moving them out of their usual genres into previously uncharted territory in both of their careers. And as this is Post Malone’s fifth record and Travis Scott’s fourth, we also must ask: what does it mean to be a mid-career artist?