Girls Make Bank Building an Offer Suite That Sells
Aug 22, 2025
Are your service offers falling flat? Discover how to create a strategic offer suite that actually sells and keeps clients coming back. Learn the common pitfalls of vague service options and how to avoid them. Unlock the secrets to a cohesive offer structure that boosts both trust and retention. Plus, get actionable insights on validating your offers before launching, ensuring you make informed decisions. Say goodbye to custom proposals and hello to a streamlined approach that drives growth!
AI Snips
Chapters
Transcript
Episode notes
Client Burnout From Bespoke Services
- Jac White describes a client overloaded with bespoke services and custom proposals that led to burnout and low revenue.
- The client offered a buffet of services which left both parties overwhelmed and stuck in reinventing the wheel.
Design Offers As A Client Journey
- An offer suite is a strategic, layered set of offers that guides clients through a transformation.
- Designing offers as checkpoints on a journey increases retention, referrals, and lifetime value.
Ditch Generic Tiered Packages
- Avoid the a la carte 'good/better/best' trap where tiers feel like partial services.
- Instead package distinct transformations so lower tiers don't feel like second-class versions of your expertise.