In this episode, host Jac White, founder of Honeybees Group, tackles a massive pain point for service-based business owners: offers that don’t sell and clients that churn. If you’re stuck in a cycle of custom proposals, pricing negotiations, or reinventing the wheel for every new client, this episode is your permission slip to stop.
Jac walks us through how to design a strategic offer suite that guides clients through a transformation, increases retention, and builds recurring revenue. From common mistakes like “a la carte” pricing and buffet-style offers, to the five-part offer stack every service provider should consider—Jac breaks it all down with clarity and actionable advice.
You'll also hear her proven strategies for testing and validating your offers before you build them, so you stop guessing and start growing.
Topics Discussed in the Episode:
- Why random offers won’t scale your business
- The 3 biggest offer suite mistakes (and how to fix them)
- How to build a free → core → recurring offer journey
- Pricing strategies tied to your “enough number”
- How to validate your offers before building them
Listen to Peter Giordonao III's episode here
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