Marketing Against The Grain Marketing Channel Fight Club: What Marketing Channel is best?
Oct 11, 2022
Join Kipp and Kieran as they dive into a raucous debate over the best marketing strategies for a $10 million software company. They tackle the pros and cons of various channels, from the allure of virality to the effectiveness of email marketing versus paid ads. Discover how event marketing can engage prospects and drive customer acquisition. The conversation also highlights the crucial differences between product and brand marketing, offering actionable insights and humorous banter along the way!
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Virality Rules
- Virality works best for low ARPU products, often with freemium plans, where product usage involves sharing.
- Optimize the viral loop by improving conversion rates between sharing and signup.
Events Strategy
- Events are best for accelerating buying decisions and increasing deal size, not initial acquisition.
- Focus on high-impact, low-cost events with reusable content and a repeatable playbook.
Email Marketing Playbook
- Leverage email marketing for both customer acquisition and monetization through automation.
- Prioritize copywriting, especially subject lines, and closely monitor engagement and deliverability.