Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
00:00
Harnessing Virality and Events for Business Growth
This chapter explores effective growth strategies centered on virality as a marketing channel, highlighting the necessary conditions for success, such as low ARPU products and freemium models. It discusses the strategic use of events for customer acquisition and engaging prospects, emphasizing the importance of scalable and cost-effective planning. The debate between email marketing and paid ads in a B2B context provides practical insights on leveraging each for customer engagement and conversion.
Transcript
Play full episode
