Y Combinator Startup Podcast How Zepto Became India’s Fastest Growing Startup
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Apr 18, 2025 Aadit Palicha, co-founder and CEO of Zepto, shares the whirlwind journey of transforming a pandemic-driven grocery delivery idea into India's fastest-growing e-commerce brand. He reveals how Zepto started from a simple WhatsApp group and swiftly tackled giants like Amazon and Zomato. With a focus on 10-minute delivery, Aadit highlights the importance of customer feedback and cultural insights in shaping their services. He also discusses innovative strategies, the evolving landscape of e-commerce in India, and the relentless entrepreneurial spirit that fuels their growth.
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User-First vs Supply-First Strategy
- Zepto succeeded by focusing user-first instead of supply-chain first, unlike incumbents.
- This user-centric approach led to faster delivery, better retention, and improved unit economics.
Humble WhatsApp Beginnings
- Zepto began as a WhatsApp group delivering groceries during the pandemic's first wave.
- An 8-minute call with YC partner Jared Friedman transformed it from a project to a potential business.
10-Minute Delivery Is Necessity
- Frequent small grocery purchases dominate in India, unlike bulk U.S. shopping.
- 10-minute delivery aligns with local habits and is a necessity, not just convenience.