Y Combinator Startup Podcast
How Zepto Became India’s Fastest Growing Startup
Apr 18, 2025
Aadit Palicha, co-founder and CEO of Zepto, shares the whirlwind journey of transforming a pandemic-driven grocery delivery idea into India's fastest-growing e-commerce brand. He reveals how Zepto started from a simple WhatsApp group and swiftly tackled giants like Amazon and Zomato. With a focus on 10-minute delivery, Aadit highlights the importance of customer feedback and cultural insights in shaping their services. He also discusses innovative strategies, the evolving landscape of e-commerce in India, and the relentless entrepreneurial spirit that fuels their growth.
38:23
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Quick takeaways
- Aadit Palicha emphasizes that intrinsic passion for creation should drive entrepreneurs, helping them navigate challenges in building successful startups.
- Zepto's user-first approach and innovative 10-minute delivery model distinguish it from competitors, enhancing customer loyalty and financial performance.
Deep dives
Building for the Love of Creation
The founder of Zepto emphasizes that the primary motivation for building a company should stem from a passion for creation rather than a desire for profit or accolades. This perspective was shaped during the tumultuous early days when the company faced numerous challenges, leading to reflections on intrinsic motivation. The founder suggests that if one's goals are aligned with personal passion, it becomes easier to persist through tough moments. Ultimately, the act of waking up each day to build something meaningful is framed as the ultimate reward.
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