The Andrew Faris Podcast Taylor Holiday Thinks Ecom Is A TERRIBLE Business
Jun 3, 2025
In this engaging discussion, Taylor Holiday, Founder and CEO of Common Thread Collective, challenges the viability of e-commerce as a business model. He dives into the pain points facing 7–9 figure brands, like margin compression and customer acquisition costs. The conversation explores how AI, particularly ChatGPT, is altering buyer behavior and the importance of strong storytelling for brands. Taylor also emphasizes the need for strategic innovation and solid fundamentals to navigate today’s saturated market, making for a thought-provoking listen.
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E-Commerce Knowledge and Competition
- The collective knowledge in e-commerce is at an all-time high, providing immense strategic advantages for brands.
- However, this also means competition and industry maturity present higher barriers for new entrants.
Leverage Filipino Talent
- Hire top Filipino talent through specialized staffing agencies to cut costs and boost business capabilities.
- High-performing Filipino professionals offer expertise across marketing, supply chain, and management roles at lower cost.
Margin Compression in Meta Ads
- Customer acquisition costs in platforms like Meta have grown dramatically, squeezing profit margins.
- The median ROAS on Meta has steadily compressed, making efficient acquisition increasingly difficult.