You’re a Key Hire Away From Doubling Your Business | Justin Bartley

13 snips

May 12, 2025

Justin Bartley, owner of NEXT Door & Window, delves into the crucial need for making the right hires to significantly boost business growth. He shares his journey of overcoming the challenges of retaining comfortable yet unqualified staff. Discover how loyalty can be detrimental and the shocking revelations from recent mastermind meetings. Justin also emphasizes the value of effective delegation, the importance of having a clear business vision, and innovative marketing strategies to adapt to changing economic conditions.

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ANECDOTE

Long Road to Right Sales Manager

Justin Bartley spent 10 years settling for sales managers who weren't the right fit.
Finally hiring the right sales manager changed everything for his business trajectory.

INSIGHT

People Are Root Cause

The biggest root cause of business issues typically boils down to people.
Owners often occupy multiple roles they are poor at, which limits growth and efficiency.

ADVICE

Fill One Key Position First

Start by filling one key position that will move the needle the most in your business.
Avoid doing roles you're bad at; bring in experts to save time and grow faster.

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EPISODE 239: Too many home improvement business owners settle for a convenience: the convenience of hiring or keeping someone around who isn’t REALLY the talent they need.

Sometimes it's family or a friend. Sometimes it’s an employee who’s been around for a decade. Sometimes it’s whoever just feels “comfortable” to be around.

And that is a tragedy, because you could be 1 or 2 good hires away from completely transforming the trajectory of your business.

That’s the hard truth Justin Bartley faced after FINALLY doing what it took to get the right sales manager…after 10 years of settling.

Justin, owner of NEXT Door & Window and one of our new mastermind group facilitators for The Wealthy Contractor Success Society, shares what it really cost him to delay the tough people decisions—and how he was able to get the right help that changed everything for him and his business.

In this jam-packed episode, we cover:

How tracking down the root cause of most of your issues typically leads to “people”
Why loyalty can sometimes become deadly to your business
What roles should you use recruiters for
A method to hire your own in-house recruiter (even if you’re only at $5M/yr)
The one bright spot in NEXT Door & Window’s 2025 lead gen channels
The right frequency for direct mail
Leveraging the rising value of homes in your marketing messaging
The astonishing power of coaching and mastermind groups
What completely shocked Justin and Brian at the recent Success Society meeting! (Only 5 people raised their hands when asked a pivotal question about their marketing.)

…and so much more! (Like I said, this one is JAM-PACKED!)

If you’re tired of doing it all yourself—and ready to STOP settling—this episode is your wake-up call with actionable steps you can take away and implement today.

Tune in now!

Key Takeaways:

Introduction (00:00)

Mastermind power revealed (03:13)

Importance of an org chart (06:08)

Coaching and EOS for clarity (14:08)

What’s holding contractors back? (18:43)

The hardest moves to make as a business owner (21:39)

Attract, coach, and train the right people (27:12)

Business is people, period (33:24)

The most important low-hanging fruit in your business (48:47)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about increasing the profitability of your home improvement business: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!