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You’re a Key Hire Away From Doubling Your Business | Justin Bartley

The Wealthy Contractor

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Marketing Strategies for Home Improvement Growth

This chapter delves into the vital role of marketing in the home improvement industry, illustrating the impact of declining lead flow and the importance of adapting strategies. A successful partnership with Costco exemplifies effective field marketing, while discussions on improving sales processes and lead generation strategies highlight proactive business approaches. The chapter also addresses the influence of economic conditions on consumer behavior and stresses the need for robust marketing efforts, including nurturing customer relationships.

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