Breaking Down The Silos And Turning Events Participants Into Donors

In this episode of the Fundraising Everywhere Podcast, Sarah Goddard kicks things off with a 15-minute power session exploring how to break down silos in fundraising and tackle one of the biggest challenges: why your event participants aren’t converting to donors. Spoiler alert—it’s because they’re not just participants or donors—they’re passionate supporters of the change they want to see in the world!
Then, James Reid from Royal British Legion joins the conversation to share actionable insights on how their charity is inspiring event participants to take their commitment further by pledging a gift in their will.

Key learnings from this episode include:
- How to break down silos and stop generalising about your supporters
- The top challenges that stop your event participants wanting to become donors in other ways (and how to address them)
- Real life case study of how RBL are inspiring their events participants to give in other ways.

The Events Fundraising Conference is back again on 30th January! You can register here. Use discount code FEPODCAST25 for a 25% discount.

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