James Reid

James Reid, a key player at the Royal British Legion, shares his passion for converting event participants into lasting donors. He discusses breaking down silos in fundraising and highlights the importance of viewing supporters as engaged advocates rather than mere participants. Listeners can learn actionable strategies for effective post-event communication and the role of personalized storytelling in nurturing donor relationships. Reid also shares a compelling case study from RBL, showcasing successful initiatives that inspire deeper commitments from supporters.