The Side Hustle Show 704: $500k in Sales in 6 Months: A Dropshipping Case Study
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Oct 30, 2025 Holly Finnefrock, founder of a high-ticket dropshipping business, shares her journey to $500K in sales in just six months. She reveals how competitor analysis helped her choose the pond and water feature niche. Holly discusses the benefits of high-ticket items and her relationship-building strategies with suppliers. From crafting Google Ads focused on bottom-of-funnel buyers to handling different customer types, she outlines her path to success. Tune in for insights on niche validation, supplier negotiations, and scaling a dropshipping business.
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Choose A Validated Niche
- Validate a niche by checking competitors: 5–10 similar vendors is ideal.
- Avoid niches with zero competitors or 20+ competitors because both signal risk or saturation.
Stick To High‑Ticket Products
- Target high-ticket items over $1,000 to build a lasting online asset.
- Avoid the $600–$700 'no-man's-land' because it's hard to market profitably.
Confirm Search Demand First
- Use keyword tools (e.g., Keywords Everywhere) and aim for ~50,000 cumulative monthly searches across product keywords.
- Sum parent and brand/model keywords to confirm sufficient demand before launching.