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Guests Laiming, Niu Honglin & Brandon Yates discuss the surge in gardenia flower prices impacting the tea supply chain in China. They explore the diverse world of tea, from traditional to trendy options like bubble tea. The podcast also covers innovative branding strategies in the Chinese tea and coffee market, emphasizing the importance of self-belief and perseverance.
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Quick takeaways
- The surge in gardenia flower prices in Qian Wei County is attributed to the beverage industry's demand, impacting local farmers and traditional jasmine tea supply.
- Gardenia tea's rising popularity in the market is reshaping tea flavors and attracting younger consumers due to its unique aroma and flavor profile.
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The Surging Price of Gardenia Flowers in Qian Wei County
The supply of gardenia flowers in Qian Wei County has experienced a significant price surge, driven by the beverage industry. Prices have tripled, reaching unprecedented levels of up to 35 yuan per 500 grams. This surge has impacted local farmers, leading to uncertainty about the sustainability of this trend in comparison to traditional products like jasmine tea.
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highlights
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