Exploring the wide array of tea types and consumption rituals, the chapter delves into popular options like white tea, green tea, milk tea, and trendy variations like bubble tea. It also discusses the evolving market trends such as tea blends with unique flavors, fruit additives, and the impact of innovative packaging and alcohol-infused teas on the industry. Additionally, the chapter sheds light on the influence of Gardenia flowers on the tea supply chain in China, the incorporation of traditional Chinese medicine in tea drinks, and the role of internet branding in shaping influential tea brands in the region.