Exploring the competitive landscape and innovative branding strategies in the Chinese tea and coffee market, including the trend of creating unique scents, cultural branding, and cross-product promotions in international markets.
Qianwei County in Southwest China's Sichuan Province is known as the "Jasmine Capital of China". But in recent weeks, it is in the news for supplying gardenia flowers instead, with prices at least tripling from their normal levels. The sharp increase in the price of this fragrant flower is driven by the country's beverage industry. / Motivational Monday (19:43)! On the show: Laiming, Niu Honglin & Brandon Yates