How I Built This with Guy Raz
Advice Line with Scott and Ally Svenson of MOD Pizza
Sep 5, 2024
Scott and Ally Svenson, co-founders of MOD Pizza, share their insights on scaling a successful fast-casual pizza chain. They discuss the resilience of their brand in the face of challenges like the pandemic and their recent acquisition. Additionally, Evan Byrne discusses transforming his pizza restaurant into a vegan frozen pizza company, emphasizing grassroots marketing and brand visibility. The Svensons also offer guidance to fellow entrepreneurs on maintaining quality and navigating growth while fostering community amidst industry hurdles.
45:51
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Quick takeaways
- MOD Pizza's journey illustrates the crucial need for agile business strategies and adaptability in the face of shifting economic conditions post-pandemic.
- Engaging with local communities and influencers fundamentally enhances brand visibility, thus playing a pivotal role in market acceptance for new products.
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Challenges Faced by Mod Pizza
Mod Pizza's journey highlights the challenges faced during a 16-year growth period, particularly after the pandemic. While the first 12 years were marked by rapid expansion, the company had to shift its strategy in response to market changes and operational difficulties that arose during the pandemic. Issues such as staffing shortages, supply chain disruptions, and inflation contributed to declining consumer dining habits, forcing the business to adapt. Ultimately, Mod Pizza was acquired by an investment group to avoid potential bankruptcy, demonstrating the need for agile business strategies in a shifting economic landscape.
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