Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

How Future-Ready Agencies Are Using AI to Bank an Extra $200K with Phil Parrish | Ep #815

Jul 16, 2025
Phil Parrish, Co-founder and President of PrograMetrix, shares his insights on the urgent need for agencies to adopt AI for staying competitive. He highlights how AI can enhance efficiency, drive better client results, and deliver deeper insights. Phil discusses the importance of evolving from traditional practices to embracing innovation, asserting that agencies lagging behind on AI risk being outpaced by nimble competitors. He emphasizes a culture of adaptation and problem-solving to harness AI as a growth multiplier for agencies, ensuring they remain relevant in a fast-changing landscape.
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ANECDOTE

Phil Parrish's Agency Start

  • Phil Parrish started his agency after building strong client relationships that made branching out less risky.
  • He quickly gained paying customers, which helped de-risk his agency launch.
INSIGHT

AI Is More Than Efficiency

  • Agencies relying on billable hours will struggle without AI modernization.
  • Using AI beyond efficiency, such as for deeper insights and better client results, is essential.
ANECDOTE

AI Exposed Poor Agency Work

  • Jason Swenk fired an agency for poor ad management and lack of proactive optimizations.
  • AI exposed the agency's failures by analyzing ads and providing clear improvement insights.
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