Phil Parrish

Phil Parrish, Co-founder and President of PrograMetrix, shares his insights on the urgent need for agencies to adopt AI for staying competitive. He highlights how AI can enhance efficiency, drive better client results, and deliver deeper insights. Phil discusses the importance of evolving from traditional practices to embracing innovation, asserting that agencies lagging behind on AI risk being outpaced by nimble competitors. He emphasizes a culture of adaptation and problem-solving to harness AI as a growth multiplier for agencies, ensuring they remain relevant in a fast-changing landscape.