LawNext Clio Doubleheader: CMO Reagan Attle and VP of Payments A.J. Axelrod
Jan 14, 2026
In a dynamic discussion, Reagan Attle, Clio's CMO since 2017, reveals how the landmark $1 billion vLex acquisition is reshaping marketing strategies and enhancing customer focus. She emphasizes the complexity of growth and the delicate balance between guiding and responding to client needs, especially with AI in play. Joining her is A.J. Axelrod, VP of Payments, who unveils innovative financial products like Pay Later and Clio Capital, aimed at providing law firms with fast funding and seamless client payment options, while hinting at exciting fintech expansions ahead.
AI Snips
Chapters
Transcript
Episode notes
Acquisition As Strategic Transformation
- Clio's acquisition of vLex is transformative and aligns with its long-term journey of expanding the business and practice sides of law.
- Reagan Attle sees the deal as consistent with Clio's mission to better serve customers and drive industry transformation.
Prepare For Complexity When Scaling
- Expect added complexity as Clio scales; prepare teams for new operational demands rather than assuming easier marketing.
- Prioritize customer-rooted marketing to guide product direction amid growth.
From Cloud To AI As The Next Guidance Area
- Clio combines guidance and thought leadership with product to teach lawyers new business practices beyond legal training.
- The next major guidance area for Clio will be AI and evolving client demands.