The Briefing Tourists hit by flood chaos in Victoria + The Marty Supreme hype machine
Jan 15, 2026
Holly Mitchell, a senior producer with insights into film PR, shares her behind-the-scenes experience from the Australian premiere of Marty Supreme. She delves into the chaotic and innovative marketing strategies that made the film a hot topic, including disorienting stunts and sport-style merchandise. Holly highlights how A24’s guerrilla tactics set new benchmarks for hype-building, reflecting on the film's ability to live up to the immense buzz surrounding it. Tune in for a fascinating exploration of the power of marketing in the film industry!
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Episode notes
Character-as-Cultural Event
- Marty Supreme's PR turned the character into a real-life cultural event rather than a typical film campaign.
- The campaign made the film feel unavoidable and seeded meaning before general release.
Scarcity Drives Box-Office Intensity
- Marty Supreme outperformed bigger-budget films in per-theatre sales by turning scarcity and spectacle into demand.
- Limited openings plus intense buzz created a high per-screen average and record-setting limited debut.
Leverage Raw Stunts And Iconic Symbols
- Use surprising, unpolished moments to spark curiosity and make marketing feel authentic.
- Stage bold public stunts and consistent iconography to create memorability and media coverage.