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Deep Dive:
A24’s Marty Supreme has become one of the most talked-about films of the awards season and is proving that buzz can be just as powerful as trophies.
Starring Timothée Chalamet and directed by Josh Safdie, the film has had a chaotic, headline-grabbing PR campaign, and its limited release has already broken records for the independent studio, setting a new benchmark for how hype is built in 2026.
In this episode of The Briefing, Helen Smith is joined by senior producer Holly Mitchell, who attended the Australian premiere, to unpack how the Marty Supreme hype has worked and when it hasn’t in the past.
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