Holly Mitchell

Holly Mitchell, a senior producer with insights into film PR, shares her behind-the-scenes experience from the Australian premiere of Marty Supreme. She delves into the chaotic and innovative marketing strategies that made the film a hot topic, including disorienting stunts and sport-style merchandise. Holly highlights how A24’s guerrilla tactics set new benchmarks for hype-building, reflecting on the film's ability to live up to the immense buzz surrounding it. Tune in for a fascinating exploration of the power of marketing in the film industry!