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Holly Mitchell
Senior producer and guest on this episode, attended the Australian premiere of Marty Supreme and provides behind-the-scenes insight into the film's PR campaign and industry context.
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Jan 15, 2026
• 23min
Tourists hit by flood chaos in Victoria + The Marty Supreme hype machine
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Holly Mitchell, a senior producer with insights into film PR, shares her behind-the-scenes experience from the Australian premiere of Marty Supreme. She delves into the chaotic and innovative marketing strategies that made the film a hot topic, including disorienting stunts and sport-style merchandise. Holly highlights how A24’s guerrilla tactics set new benchmarks for hype-building, reflecting on the film's ability to live up to the immense buzz surrounding it. Tune in for a fascinating exploration of the power of marketing in the film industry!
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