AI First with Adam and Andy

Transforming Pet Care: Jennifer Strickland's AI-Driven Leadership

Sep 24, 2025
Jennifer Strickland Fowler, CEO of Destination Pet, shares insights from her journey transitioning from healthcare to leading a network of pet care centers. She reveals how AI transformed her approach, from skepticism to viewing it as a crucial ‘co-pilot’ for enhancing recruiting and vendor selection. Jennifer discusses AI's role in creative strategy, improving operational efficiency, and the importance of freeing staff to focus on meaningful interactions with pets and owners. She highlights the concept of non-linear ROI, emphasizing the indirect benefits of AI adoption in service-driven industries.
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ANECDOTE

AI Replaced A Consultant In Minutes

  • Jennifer's chief growth officer used AI to map every competitor within a 10-mile radius and compare differentiators.
  • He produced a strategic market-play recommendation in minutes that previously would've required an external consultant.
INSIGHT

AI As A Co-Pilot For Leaders

  • Jennifer frames AI as a co-pilot that augments decision-making rather than replaces people.
  • This co-intelligence accelerates critical thinking and helps leaders make better decisions faster.
ADVICE

Use AI To Accelerate Hiring

  • Use AI to speed recruiting by pre-screening resumes so recruiters focus on interpersonal interviews.
  • Let general managers run interviews while AI handles initial candidate filtering to shorten time-to-hire.
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