
AI First with Adam and Andy
AI First with Adam and Andy: Inspiring Business Leaders to Make AI First Moves is a dynamic podcast focused on the unprecedented potential of AI and how business leaders can harness it to transform their companies. Each episode dives into real-world examples of AI deployments, the "holy shit" moments where AI changes everything, and the steps leaders need to take to stay ahead. It’s bold, actionable, and emphasizes the exponential acceleration of AI, inspiring CEOs to make AI-first moves before they fall behind.
Latest episodes

Apr 16, 2025 • 56min
The Iron Man Suit for Startups: How AI Drives Efficiency at Decent
In this episode of AI First with Adam and Andy, the hosts dive into a dynamic conversation with Nick Soman, CEO of Decent and an AI-first leader. They explore how Nick leverages multiple large language models to act as an "Iron Man suit" for his business, enabling his team to punch above their weight and unlock new levels of efficiency and innovation. The discussion highlights the transformative potential of AI, from revolutionizing industries like healthcare to empowering startups with tools once reserved for top-tier consultants. In the follow-up commentary, Adam and Andy debrief their conversation with Nick Soman, CEO of Decent, exploring how AI empowers leaders and businesses to accomplish much more with much less. They discuss the two "aha" moments of AI adoption and its ROI for companies of all sizes. With a focus on healthcare, they highlight how AI’s ability to analyze vast data and provide personalized insights can revolutionize industries. The episode underscores the critical need for AI literacy to unlock its transformative potential.

Apr 2, 2025 • 51min
AI in CPG: Athletic Brewing’s Marketing Playbook with Andrew Katz
In this episode of AI First with Adam and Andy, we sit down with Andrew Katz, Chief Marketing Officer at Athletic Brewing, to explore how AI is reshaping marketing in the CPG industry. Andrew shares his hands-on approach to integrating AI into daily workflows, the role of GenAI in creative ideation, and the challenges of navigating the attention economy.We dive into:How AI is optimizing marketing decisions and media spendWhy consumer sentiment is still hesitant about AI-generated creativeThe future of AI in brand awareness and product positioningLessons for CPG executives looking to embrace AI

Mar 19, 2025 • 1h 9min
Leadership in the Age of AI: Fred Crosetto on Transforming Traditional Industries
In this episode of AI First with Adam and Andy, Fred Crosetto, founder of AMMEX, reveals how a traditional company became a global AI innovator. From automating HR with a 68% self-service rate to transforming supply chain and marketing processes, Fred offers a masterclass in leadership during technological disruption.Topics include:Breaking down barriers to AI adoption in non-tech companies.The strategic role of data readiness in unlocking AI’s potential.Balancing innovation and cultural alignment in global operations.Whether you’re a CEO, entrepreneur, or industry leader, Fred’s journey will inspire you to act on the transformative power of AI today.

Mar 5, 2025 • 1h 3min
Redefining Entrepreneurship with AI: VC Jeff Bussgang on AI, Startups, and the Future
Jeff Bussgang, a Harvard Business School professor and venture capitalist, dives into how AI is revolutionizing startups and entrepreneurship. He discusses the incredible efficiency AI tools can bring, making founders up to 10x more effective. The conversation highlights the rise of AI agents, their impact on the workforce, and the evolving competition between startups and established companies. Bussgang emphasizes the need for founders to adapt quickly to this AI-first landscape, integrating AI into their business strategies for success.

Feb 19, 2025 • 1h 2min
Game-Changing AI: Inside the Seattle Sounders’ Strategic Shift
Join hosts Andy Sack and Adam Brotman as they sit down with Hugh Weber, President of Business Operations at Seattle Sounders FC, to explore how AI is reshaping sports management. Hugh dives into the team’s AI journey, revealing game-changing strategies, cultural shifts, and key lessons from integrating AI into operations. Hear firsthand about the productivity boosts, decision-making insights, and the challenges of embracing innovation in a fast-paced industry. Plus, Andy and Adam’s post-episode commentary delves into the future of AI—unpacking agentic AI, text-to-action capabilities, and strategic planning for businesses looking to harness AI’s full potential. Don’t miss this compelling conversation about the present and future of AI in sports and beyond.

Feb 13, 2025 • 27min
Inside the Neil Patel Interview: AI, SEO, and Consumer Shifts
In this episode of AI First with Adam & Andy, our hosts discuss insights from their interview with Neil Patel, focusing on the impact of AI on consumer behavior, the importance of SEO and GEO for business leaders, and strategies for future-proofing businesses through AI. They explore how consumer behavior has shifted with the rise of AI, the need for businesses to adapt their marketing strategies, and the role of AI tools in enhancing brand awareness and product improvement.

Feb 5, 2025 • 43min
Beyond SEO: Neil Patel on Generative Search, AI-Powered Brand Strategy, and Future-Proofing Digital Presence
Marketing visionary Neil Patel, Co-Founder of NP Digital, breaks down how AI is reshaping search, SEO, and brand strategy. As AI-driven platforms like ChatGPT, Google AI Overviews, and Instagram Search become the new gatekeepers of information, Neil reveals why businesses must move beyond traditional SEO and embrace "Search Everywhere Optimization."Neil gives a masterclass on how AI is influencing consumer behavior and what it means for Google’s dominance, the role of brand visibility and real estate in AI search results, why brand mentions are the new word-of-mouth marketing, and how companies can future-proof their digital presence. Neil also shares real-world strategies for optimizing across AI-driven platforms, leveraging generative search, and maintaining a competitive edge in a rapidly evolving landscape.Whether you're a founder, marketer, or executive, this episode is jam-packed with insights you can't afford to miss.

Jan 22, 2025 • 1h 13min
AI-Driven Productivity at Moderna: A Conversation with Brice Challamel
In this episode of AI First, hosts Adam Brotman and Andy Sack engage with Brice Challamel, VP of AI Products and Platforms at Moderna, to discuss the transformative impact of generative AI on business operations. Brice shares how Moderna has successfully integrated AI into its culture, enhancing decision-making processes, productivity, and cross-functional collaboration. The discussion highlights actionable strategies for promoting AI adoption, addressing cultural shifts, and overcoming resistance to change.In the follow-up commentary, Adam and Andy reflect on their conversation with Brice, emphasizing the strategic implications of AI adoption and looking ahead to upcoming advancements like agentic AI and text-to-action capabilities. They provide practical advice for leaders aiming to integrate AI into their organizations.

Jan 7, 2025 • 28min
The Future of AI in 2025: Business Trends You Can’t Ignore
Welcome to the inaugural episode of AI First with Adam and Andy! Kicking off the new year, hosts Andy Sack and Adam Brotman share their bold predictions for AI in 2025. From the rise of AI-powered search and agentic AI to Apple's big move into artificial intelligence, this episode explores the trends set to disrupt businesses, reshape industries, and influence our daily lives.Topics include:Will AI search finally challenge Google’s dominance?Why 2025 is the year of agentic AI and generative video.How Apple and Elon Musk’s X.AI will transform the AI landscape.The surprising intersection of AI and Web3.Join Adam and Andy as they break down these trends and explain what business leaders need to know to stay ahead in the AI-first future.
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