One Knight in Product cover image

One Knight in Product

Nailing your Product/Market Fit Strategy by Focusing on the Mission Critical (with Maja Voje, Growth Strategy Expert & Author ”Go-To-Market Strategist”)

Oct 31, 2023
Maja Voje, growth strategy expert, shares insights on achieving product/market fit. Collaboration is crucial for success. Product/market fit involves building a sustainable business, not just delivering value. Startups should pick a niche, define ideal customers, and stick to the plan.
44:30

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • 95% of startups will not survive, but you can work together to beat the odds by aligning the company around success through cross-functional collaboration.
  • Product/market fit goes beyond delivering value; it involves capturing enough value to build a sustainable business by considering effective business models and people's willingness to pay.

Deep dives

Importance of Product Market Fit and Pricing

The podcast episode explores the importance of achieving product market fit and not underpricing products. It emphasizes the need to conduct willingness-to-pay research and set prices based on the value provided. The episode highlights the significance of capturing enough value to build a sustainable business and advises consistently reviewing and potentially raising prices. It also mentions the tendency of startups to offer discounts prematurely and the need to have confidence in pricing strategies.

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