The Ankler Podcast Tales From the ’90s: Ain’t It Cool News’ ‘Titanic’ Impact on Hollywood
Dec 30, 2024
Drew McWeeny, a film critic and writer known for his early days at Ain't It Cool News, dives deep into the disruptive influence of the site on Hollywood journalism. He reminisces about how the site fearlessly challenged studio narratives and transformed film reviews, particularly impacting 'Titanic.' McWeeny discusses the chaotic production behind the film, provocative test screenings, and the shifting dynamics of media relations in the industry. He also reflects on the indie film revolution of the 90s and the evolution of marketing strategies that captivated audiences.
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Test Screening Disrespect
- Drew McWeeny's early experiences with test screenings revealed their disrespect towards artists.
- He witnessed studios misleading filmmakers and manipulating the process for marketing purposes.
Batman & Robin Incident
- Ain't It Cool News' coverage of Batman & Robin test screenings, including an audience member yelling "death to Schumacher", caught Warner Bros.' attention.
- This incident, publicized by Warner Bros.' marketing head, inadvertently gave Ain't It Cool News significant power and recognition.
Unintended Consequences
- The attention Ain't It Cool News received influenced Hollywood but not always positively.
- Drew McWeeny expresses regret, feeling they inadvertently contributed to the current industry's focus on hype over substance.
