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Tales From the ’90s: Ain’t It Cool News’ ‘Titanic’ Impact on Hollywood

The Ankler Podcast

CHAPTER

The Evolution of Movie Marketing Campaigns

This chapter explores the transformation of movie marketing from basic promotions to intricate strategies that captivate audiences early in a film's lifecycle. It critiques modern promotional techniques and likens them to immersive experiences in theme parks, highlighting the tension between hype and substance in contemporary film releases.

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