Marketing Against The Grain The Future Of Search in 2023 & Beyond (Hint: it’s not Google)
7 snips
Dec 29, 2022 The podcast dives into the dramatic changes reshaping the search landscape, questioning whether Google is experiencing its first existential crisis. It explores how AI is revolutionizing search engines, enhancing personalized experiences and redefining information retrieval. The discussion highlights the emergence of specialized search engines and the challenges posed by filter bubbles in content discovery. The urgency for change is emphasized as Google faces increasing competition, altering traditional marketing strategies for the future.
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Personalized Search
- AI disrupts search by enabling personalized search engines tailored to individual tastes.
- This allows for multiple specialized search engines instead of one generic platform.
Huberman Lab Chatbot
- Riley Tomesk created a chatbot using Huberman Lab podcast data.
- This allows users to get specific information via a chatbot trained on Huberman's content.
Search Fragmentation
- AI improves audio and video search, which has historically been poor.
- Search is fragmenting, with different engines for different needs, catalyzed by AI.