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The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

Marketing Against The Grain

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The Disruption of Search: AI and Personalized Experiences

This chapter delves into how artificial intelligence is redefining search engines, moving away from traditional models like Google. It highlights personalized search capabilities and discusses the development of chatbots, exemplified by one created for the Huberman Lab podcast, which answers health-related queries using podcast content.

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