My First Million Dani Austin & Jordan Ramirez: How They Got To $40 Million+ A Year As Influencers
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May 8, 2023 Dani Austin, a dynamic influencer and founder of Divi, shares her inspiring journey from creating YouTube videos to building a $40 million business. Joined by her husband, Jordan Ramirez, they delve into the complexities of balancing family and business while navigating the influencer landscape. They candidly discuss overcoming hair loss, the evolution of influencer marketing, and the importance of authenticity in building a brand. Their insights on monetizing through creativity and user-generated content provide valuable advice for aspiring influencers.
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Dani and Jordan's Journey
- Dani Austin started creating content 10 years ago while a sophomore at UT Austin.
- Her husband, Jordan Ramirez, joined her after leaving the Austin tech scene.
Connecting Through the Podcast
- Jordan, a fan of the podcast, heard Divi mentioned in an episode about creator-led businesses.
- He reached out, leading to their appearance on My First Million.
The Alligator Incident
- At their first dinner with Shaan Puri, Jordan ordered alligator to make a memorable impression.
- Dani didn't try it, finding it too unusual.