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Dani Austin & Jordan Ramirez: How They Got To $40 Million+ A Year As Influencers

My First Million

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The Evolution of UGC and Influencer Marketing

This chapter explores the transformative landscape of content creation, highlighting the rise of user-generated content (UGC) and its pivotal role in contemporary marketing strategies. It discusses the shift from traditional influencers to authentic UGC creators, the financial implications for these creators, and the challenges faced in scaling a brand like 'Divi.' The speakers reflect on their journey in building their influencer business while valuing audience engagement and in-house innovation.

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