iGaming Daily Ep 593: The Rise of Bet Builders in Modern Sports Betting: with Eoin Ryan
Sep 1, 2025
In this discussion, Eoin Ryan, Director of Sportsbook & eGaming at BetVictor, dives into the dynamic world of Bet Builders in sports betting. He highlights how these tools are reshaping the industry and driving engagement among modern bettors. The conversation explores the intricate balance traders must maintain between risk and demand as the popularity of personalized wagers rises. Eoin also shares insights on data accessibility and the challenges sportsbooks face as they adapt to evolving customer preferences.
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Episode notes
Bet Builders Rewrote Football Betting
- Bet builders reshaped football betting into a far more granular, narrative-driven product customers use to express match stories.
- Operators had to invest heavily in data, modeling and supplier integration to support this complexity.
Builders Are The Primary Customer Entry Point
- Bet builders now sit front-and-centre in many operators' football catalogs and often lead the customer journey to a match.
Prioritize UX And Packaged Builders
- Make bet builders easy to navigate by prioritizing UX and intuitive packaging of markets for new customers.
- Surface popular, pre-packaged builders to reduce friction and speed up engagement.