Breaking and Entering Advertising Podcast We Found Chicago's Youngest Agency Owner
Jul 29, 2025
Lorenzo Costa, CEO and founder of Link Creative, started his Chicago-based agency at just 25, blending expertise from financial planning and hospitality. He discusses building intentional in-house teams and the importance of treating your own brand as your best client. The conversation highlights how his background as a DJ shaped his leadership style and creative process. They delve into the value of passion projects and innovative strategies, while emphasizing the need for personal connections and adaptability in the fast-evolving advertising landscape.
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Modernizing Legacy Brands Digitally
- Link Creative targets older, established businesses needing digital modernization, focusing first on content led growth.
- They personalize strategies using data, then strengthen digital presence with websites, SEO, and paid media.
Early Business Failure Lessons
- Lorenzo's first business was a shoelace dropshipping store called Elastilace that failed due to poor margin and order delays.
- This early experience taught him valuable lessons about marketing and fulfillment at only 19 years old.
DJing Sparked Marketing Passion
- Lorenzo started DJing at 13 and used the experience and relationships built in Chicago's nightlife to fuel his marketing agency.
- This passion helped him understand promotion, branding, and grow valuable connections in his city.