Lorenzo Costa

Lorenzo Costa, CEO and founder of Link Creative, started his Chicago-based agency at just 25, blending expertise from financial planning and hospitality. He discusses building intentional in-house teams and the importance of treating your own brand as your best client. The conversation highlights how his background as a DJ shaped his leadership style and creative process. They delve into the value of passion projects and innovative strategies, while emphasizing the need for personal connections and adaptability in the fast-evolving advertising landscape.