Business of Architecture Podcast 406: Going Big and Bold with Your Business with Robin Baron
Goal-Oriented Marketing
- Know your marketing goals before investing any resources.
- Don't post on social media without a clear purpose aligned with your goals.
Wooing Brokers
- Reach out to brokers via email, then follow up with a phone call.
- Send a personalized book showcasing your work, along with a thoughtful gift.
Networking Win
- Robin Baron attended a real estate event to network, not just for developers but also brokers.
- By giving her card to a broker's staff and following up, she landed a million-dollar project.
This week, I'm speaking with award-winning interior designer, luxury home furnishings designer, and lifestyle expert Robin Baron.
Robin launched her full-service design firm in 1990 after starting out in fashion design. Her unique sensibilities attracted a clientele that quickly grew to include celebrities and heads of major corporations.
In 2017, Robin expanded her business with her Signature Home Furnishings Collections, including hardware, case goods, rugs, upholstery, and lighting, becoming a sought-after designer of licensed home furnishings collections.
Today, Robin Baron Design includes her full-service design firm, her Signature Collections, and a multi-channel e-commerce site that provides a unique opportunity for designers and consumers to shop curated products with direct access to Robin's expert advice and design sensibility.
In this episode, Robin takes us through her journey from being a fashion designer to an interior designer to a product designer, what "performance" means for a business, and her underlying principles in being an effective marketer and communicator.
Robin also walks us through a little bit about the process from designing her products to getting them manufactured, how social media has been instrumental in connecting and nurturing a community for designers, and a very important advice for young Robin and designers looking to start their own design business.
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