How Important Is Performance in Your Business?

How does performance or theatre element of your business come through in, say, one to one relationships with clients. When you first set up your business, how important was this element of theatre? And i know you s you se you said it was kind of his, kind of, not a conscious thing that you've decided - but how important was it for you those early days? How is it kind of, and how does it, how does it imbed itself with with your other team members?

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