My First Million The Guy Mafia, Agency Affiliates, Mini Katanas, and More
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Jan 5, 2023 Dive into the world of unique business ideas and niche markets! Discover the quirky rise of mini Katanas in e-commerce and how strategic celebrity investments can lead to success. The episode also touches on the buzz around the Twitter Guy Mafia and innovative concepts from Yardstiq. Niche influencers in the car market are examined, revealing their potential in building trust. Plus, hear about consumer obsessions with Japanese culture and the challenges of hiring in today’s complex job landscape.
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Yardstick Example
- Anand Sanwal's Yardstick offers valuable insights into software purchasing decisions.
- It charges a premium price for access to analyst-led conversations with software buyers.
Distribution and Pricing
- Consider distribution and pricing early in the ideation phase.
- Don't assume a cool product will automatically reach customers; plan your marketing strategy upfront.
Niche Content
- High-value, niche content can be more profitable than mass-appeal content.
- Industry Dive, with a smaller audience, sold for much more than BuzzFeed.
