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The Guy Mafia, Agency Affiliates, Mini Katanas, and More

My First Million

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Innovative Business Models and Startup Ideas

This chapter explores the business model of Yardstick, a new software review platform that disrupts traditional methods by charging clients directly for insights, rather than relying on affiliate marketing. The conversation also highlights a range of quirky and innovative startup ideas, showcasing imaginative concepts for tackling various challenges in entrepreneurship. Throughout, the speakers blend analysis with humor, reflecting on the viability of different approaches while comparing them to established models.

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