Acquiring Minds Buying a $200m Franchisor (Not Units, the Whole System)
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Jul 31, 2025 Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising, share their exciting journey from finance to acquiring a complete thrift store franchisor. They uncover hidden opportunities in the $50 billion thrift industry, emphasizing the importance of strategic evaluation and franchisee success. The brothers discuss the operational challenges they face, the technological dynamics in acquisitions, and their innovative approaches to enhancing the thrift store experience. Their insights shed light on navigating family dynamics in franchising while advocating for growth and sustainability.
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Look Beyond Obvious Industries
- Private equity-style top-down industry analysis often finds top sectors are overcrowded by investors.
- Focusing on overlooked, less obvious sectors reveals more attractive opportunities and less competition.
Validate Franchise Unit Economics
- When evaluating franchising, focus on unit economics like initial investment and cash-on-cash returns.
- Speak directly with franchisees to validate earnings potential and operational difficulty.
Planned Multi-Unit Franchise Ownership
- Tyler and Zach initially planned to become multi-unit franchisees with 5-10 stores.
- They explored specific markets like Houston and Denver before transitioning focus to franchisor acquisition.