
Buying a $200m Franchisor (Not Units, the Whole System)
Acquiring Minds
00:00
Evaluating Franchise Investments
This chapter explores the essential criteria for evaluating franchise opportunities, focusing on the Franchise Disclosure Document (FDD) and its role in assessing potential investments. Key topics include unit economics, financial performance metrics, and the importance of insights from current franchisees. It also discusses the journey of transitioning from aspiring franchisees to franchisor ownership while emphasizing the relevance of corporate infrastructure on profitability.
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